The pandemic is affecting everyone’s finances, and many people risk losing their jobs, including myself.
We are all looking for new opportunities to reduce the risk of losing our jobs.
China is known as the manufacturing country in the world.
You can source any product in China; many factories provide OEM and ODM services.
The global logistics network has become stronger, and the shipping cost from China to other countries is becoming more and more competitive.
Dropshipping business is a good model. It is good for individual startup businesses.
But dropshipping business is also very competitive now.
If you expect dropshipping business to succeed and stand out from many competitors, it’s time to build a brand for your dropshipping business. It is branded dropshipping.
If you are planning or have not planned to do branded dropshipping business, this is the article for you.
Let’s start!
Most people who started dropshipping business failed.
Dropshipping business has been hot for many years, but it is still popular today.
Competition is getting tougher. We need to create a brand for dropshipping business to achieve success.
If you learn more, let’s continue.
Dropshipping is a simple business model. It is a retail business as well.
Its supply chain is simple. It only has suppliers, retailers, and consumers involved.
The most significant feature is that retailers do not need to keep inventory, and goods are shipped directly from the supplier to the clients.
Branded dropshipping business is all about building a brand for your dropshipping business so that your dropshipping business can differentiate and stand out from your competitors. Finally, you will get more profitable.
Their order-handling procedure is the same. The only difference is the marketing.
For example, it is dropshipping business. You purchase smartwatches from Chinese suppliers. Its purchase price is USD21.5, and its selling price on the online store is USD99. Its gross margin is USD77.5.
Smartwatch defines brand value. For example, it is branded dropshipping business. Its selling price on the online store is more than USD99. You will get more profitable.
Smartwatches can be made differently from competitors. Potential consumers can identify you as the provider of this product or service.
We all know that building a brand is very necessary for the success of the business. It is what distinguishes it from its competitors.
Building a brand is a crucial step for growing your business. Your customers keep remembering you and eventually become your brand advocates.
Building a brand enables your products and services over your competitors.
The brand is critical to building a relationship with your potential customers.
It is necessary to achieve success for your business.
If you learn more, let’s continue.
Building a brand enables your products and services over your competitors.
The brand is critical to building a relationship with your potential customers.
It is necessary to achieve success for your business.
If you learn more, let’s continue.
To make your dropshipping business different from competitors, you need to build a brand for dropshipping business.
Dropshipping business is easy to start. You don’t need to rent space and hire employees.
Your capital is small.
For example, you are an office worker. You can start dropshipping business as a side business if you manage your time well.
It is a flexible business. You can handle it anywhere if you have a computer and the internet.
Although dropshipping business has been popular for many years, it is still very popular today.
This chapter will guide you step-by-step on how to build a brand.
If you learn more, let’s continue.
Before starting branded dropshipping business, you need to have a good plan first.
There are no shortcuts to success.
Most people who run dropshipping are failures, and only a few are successful. Why is it that such a simple business model turns out to be a failure for most people?
Its business model is simple. Before starting, many people think they can easily make money if they find suppliers and prepare a small amount of capital.
If you think so, the probability of success is very low.
Although it is a very simple retail business, if you do not prepare and take it seriously, I advise you not to start. Otherwise, it is a waste of time and money.
If you decide to start dropshipping business, please take this project seriously. Your behavior is the same as in other projects.
Here is a step-by-step on how to start branded dropshipping business?
The more time you spend choosing a niche, your probability of success is bigger.
It is better to choose the category you like or are good at.
As we know, the process from zero to one is very hard. Many people will give up because they can’t stick with it.
If the product is what you like, you will have more energy to overcome to keep moving when facing any difficulties during the journey.
Not all products are suitable for dropshipping business.
Its target market is B2C instead of B2B.
When you choose a product, here are some tips
You need to find your competitors and study them. To suggest learning ten competitors at least.
You will find valuable information below questions.
What products are they selling?
What products are selling best?
What products are selling worst?
What social media are they managing, etc.?
Please go through views from clients, special it is from bad views. It is a critical point.
If timelines are hot, people are particularly interested in this topic. It is valuable information.
When you research deeper, it is clearer who your target audience will be in the future.
Generally, when you create personas, you will ask some questions about your target audience.
Most of the goods for dropshipping business were from China.
China is the biggest manufacturing country in the world. You can buy any product in China to support your business.
Do you know where the goods of dropshipping business come from? Most of the goods came from the Alibaba platform and the 1688.com platform.
Alibaba platform is a B2B products sourcing platform. Its main customers are wholesale.
Nowadays, competition is getting tougher. Orders quantity is getting less. Some suppliers struggle with this situation and have to accept small orders to survive.
If products are not RTS (Ready to Ship), their price on the Alibaba platform is not correct. You must negotiate with the supplier and get the real price and MOQ.
Its positioning is buyers from outside of China. You can communicate with the suppliers in English.
The 1688.com platform is a B2B products sourcing platform as well. Its main customers are wholesale.
Nowadays, competition is getting tougher. Orders quantity is getting less. Some suppliers struggle with this situation and have to accept small orders to survive.
The price is fixed. The prices of goods on the 1688 platform are real, and you don’t need to spend a lot of time negotiating with suppliers. Even if you negotiate, it probably can not work.
In general, it has a step price. It has small differences based on different order quantities.
Its positioning is buyers from China. You can not communicate with the suppliers in English.
But you can hire a product sourcing agency to solve this issue. This article is to guide you on how to hire a product sourcing agency.
These platforms are B2C. You can directly order it because their prices are real.
When you find suppliers, you need to know if the suppliers are reliable.
It is crucial to work with reliable suppliers. There are thousands of suppliers in China. But it is not easy to find reliable suppliers.
How to know if suppliers are reliable?
One way is to visit the supplier. Because of the pandemic and long distance, it is challenging to visit suppliers in China.
However, we can invite a video conference with suppliers and get an online factory tour.
When you have a potential supplier list through a bunch of suppliers, you can select 2-3 suppliers and order samples from them.
By ordering samples, you can know the supplier’s service quality, packaging, delivery performance, and product quality.
Not all manufacturers or suppliers are willing to do dropshipping business because the operating costs are too high, and management is challenging. Please communicate with suppliers before starting.
No matter how well your marketing plan is, if the quality of the product is not good, eventually, your business will fail.
The pictures and videos we see do not represent the actual quality of the goods.
Many people think dropshipping business is simple and start without evaluating the quality of goods.
They rely closely on the product pictures and videos provided by the supplier, which is a significant mistake.
They end up dropshipping business failure because of the missing sample phase.
Do not easily believe in the introduction of suppliers. It is more reliable when you inspect physical goods by yourself.
Before you launch your products on the online store, you will evaluate whether the product quality is the same as you described.
If you know more about the product, it is easy to write a quality product description.
If you know more about the product, it is easy to communicate with your clients.
You spend time learning the product’s characteristics and finding product selling points.
According to USP, please write a quality product description. Finally, clients will crazy place orders.
The selling point could be something like this. They are for your reference.
The product will be differentiated and stand out from lots of products.
Next, you need to make the Product Matrix.
It takes some time to design a product and seriously write a story. Consumers like to hear the story. The products with stories usually sell better.
It takes time to choose some products without being profitable or less profitable. The purpose is to attract new clients. It is similar to a promotional event. In the beginning, you should try to find more clients to know your brand as much as possible.
It takes some time to choose products whose consumed frequently. They will be repeat sales to get more orders quickly. We all know that developing new clients is much more expensive than keeping them. We need to find goods that will keep clients placing orders repeatedly.
It takes some time to choose some high-margin products. You write a quality product description based on USP.
You will make a website if you want to build a brand for your dropshipping business. Before creating a website, it is better to prepare the materials.
Please write an excellent brand story.
It will tell your potential clients why you do branded dropshipping business? What value will you deliver? Where will you go in the future?
Your potential clients will leave a good impression when visiting your website. It will help build your brand and attract more visitors to follow you.
You need to develop a marketing plan to get more people to know your brand.
Writing Blogs. You can write blogs on your website and publish articles regularly to let clients learn more about you.
Most importantly, all content must be valuable for clients instead of wasting their time.
The best way of learning about anything is by doing.
Dropshipping business is not easy to succeed.
There are no shortcuts to achieving success.
The best way is that you should engage this project in the beginning. You will learn and improve it by doing.
Be sure to take time daily to handle orders and communicate with your clients.
I believe that hard work will pay off in the end with a good plan.
You can do it as your side business to increase your income.
When you build a CRM(Customer relationship management) system, it takes less time to manage. It probably becomes one of your passive incomes.
You can say goodbye to your full-time career and become freelance when you achieve positive progress.
